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Hockey East Press Releases
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November 3, 2011
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BOSTON COLLEGE AND NORTHEASTERN UNIVERSITY MEN'S HOCKEY TEAMS SET TO PLAY AT FENWAY PARK
BC High and Catholic Memorial Invited to Play in January 14, 2012 Doubleheader;
Sun Life Financial Returns as Title Sponsor for Frozen Fenway 2012 Events
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Northeastern and Boston College will play at Fenway Park on January 14

BOSTON, MA –The City of Boston, the Boston Red Sox, Hockey East Association, and Fenway Sports Management (FSM) today announced that Boston College (BC) and Northeastern University (NU) will compete during a second men's outdoor hockey doubleheader at Fenway Park as part of Sun Life Frozen Fenway 2012.

BC and NU will face off on January 14, 2012 at 6 p.m. Long-time high school rivals Boston College High School and Catholic Memorial School have also been invited to play a hockey game at Fenway Park on January 14 at 3 p.m., pending approval from the respective schools and the Massachusetts Interscholastic Athletic Association (MIAA).

"After the January 7th hockey doubleheader at Fenway Park sold out in less than a week, we wanted to offer hockey fans another opportunity to watch an outdoor game at the ballpark this winter," said Red Sox Executive Vice President/COO Sam Kennedy. "The addition of these two games also gives Boston residents a rare chance to see two popular local teams compete at both the high school and collegiate level."

Tickets for the single ticket doubleheader go on sale November 18 at noon (EST) and will be available at redsox.com/frozenfenway , by calling (877) RED-SOX9, or at the Fenway Park box office. Fans with disabilities may also call (877) RED-SOX9 to purchase accessible seating. The Red Sox' TTY number for hearing-impaired fans is (617) 226-6644.

Quote from Boston College Hockey Head Coach Jerry York:
"The opportunity to play our long-time rival Northeastern on a stage like Fenway Park captivates not only our fan base and the public at large, but our coaches, staff and players as well. Based on our previous experience, which was a memorable night, we look forward to another outdoor game at Fenway Park with great anticipation."

Quote from Northeastern University Hockey Head Coach Jim Madigan:
"The Northeastern hockey team, family and alumni are honored to be a part of the Frozen Fenway experience. This game is especially meaningful to Northeastern as the Boston Red Sox used to play at the Huntington Avenue Grounds which lies right on our campus. We are pleased to take on such a formidable opponent in Boston College. This will be an experience in which everyone involved will remember for the rest of their lives."

Quote from Boston College High School Athletic Director Jon Bartlett:
"BC High is honored to play outdoor hockey in one of America's most revered landmarks. It will be a tremendous opportunity for not just our hockey players and coaches to play at Fenway Park, but also for the student body, families, and alumni who will be in attendance."

Quote from Catholic Memorial School Athletic Director Alex Campea:
"This is a great opportunity for Catholic Memorial hockey. Being able to skate at Fenway Park will certainly be one of the highlights of our players' hockey careers."


Sun Life Financial Returns as Title Sponsor

Sun Life Financial, a leading international financial services company, is returning in 2012 to the winter Fenway Park event as title sponsor. Sun Life Frozen Fenway 2012 includes the January 7 and 14 hockey doubleheaders, as well as all other ice events taking place at the ballpark during the first two weeks of January. Sun Life Financial was also the title sponsor of the 2010 Frozen Fenway hockey event.

"With Wellesley our U.S. headquarters and Boston the hub of our wholesaler team, we are delighted to support Frozen Fenway for a second year," said Wes Thompson, President of Sun Life Financial US. "This represents another chance for the New England community to watch great hockey in a unique outdoor setting, and for Boston residents to take to the ice themselves."

"We are thrilled to have the continued involvement of Sun Life Financial in what is becoming a staple winter event in Boston," said Kennedy.

The Boston Red Sox and FSM will be scheduling additional Sun Life Frozen Fenway 2012 events, including public high school matches, youth hockey games and women's ice hockey. Information on scheduling and ticket availability for these events will be announced in the coming weeks and posted on www.redsox.com/frozenfenway.


About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, and Bermuda. In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. Product offerings may not be available in all states and may vary depending on state laws and regulations.

As of June 30, 2011, the Sun Life Financial group of companies had total assets under management of US$492 billion. For more information, please visit www.sunlife.com/us. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF. For more information, see the Annuities section of www.sunlife.com/us


About Fenway Sports Management

Fenway Sports Management (formerly Fenway Sports Group) specializes in sponsorship sales and brand management consulting, and serves as the global sports sponsorship sales arm of Fenway Sports Group. Since its inception in 2004, FSM has created successful integrated sponsorship programs for the blue chip brands it represents including: the Boston Red Sox, Boston College Athletics, Liverpool FC, LRMR/LeBron James, Major League Baseball Advanced Media, New England Sports Network (NESN), PGA TOUR Playoff event the Deutsche Bank Championship and Roush Fenway Racing. FSM's current and former consulting clients include Athletes' Performance, Dunkin' Donuts, Gulf Oil, JetBlue, Solar Blue, Stop & Shop and Verizon Wireless. FSM operates with an entrepreneurial spirit, and seeks opportunities to create and be involved with a select number of new projects with an eye toward those that are beneficial to its parent Company. In 2010, FSM helped bring the NHL's storied outdoor Winter Classic to Fenway Park, where the Boston Bruins hosted the Philadelphia Flyers and developed Sun Life Frozen Fenway, the first-ever outdoor college hockey doubleheader to take place at the historic Park. That summer FSM also produced Football at Fenway, an international friendly match featuring legendary Scottish Premier League contender Celtic Football Club vs. Sporting, a leading club from Portugal. For more information, visit www.FenwaySportsManagement.com .

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