PROVIDENCE, R.I. - Naukabout, a New England-based lifestyle apparel company, his signed on as Official Partner
of Hockey East. The announcement was made recently by Eident Sports Marketing, the official sports marketing of
Hockey East.
Led by 2008 National Champion Boston College, Hockey East is the premier Division I College hockey conference in
the country. The conference is celebrating its 25th anniversary this season.
“We are pleased to welcome Naukabout to our growing roster of corporate partners,” said Hockey East commissioner
Joe Bertagna. “I’m sure they will enjoy the relationship in this our 25th anniversary season.”
“Partnering with such an elite program as Hockey East provides Naukabout a tremendous opportunity to brand and
market our products to an audience that embodies what our company is all about,” said Adam Conley, director of operations,
Naukabout. “We are extremely excited about our partnership with Hockey East and our growing relationship
with Eident Sports Marketing.”
The 2008-2009 Hockey East season began this month and culminates with Hockey East Championships, March 20-
21, 2009 at the TD Banknorth Garden in Boston.
Naukabout is a lifestyle company that offers active, casual & outdoor clothing for men, women and children. The
company incorporates an ideal that embodies one’s most memorable moments, places and life adventures. The Naukabout
brand is committed to creating a community founded on Naukabout moments, encouraging people to answer
the questions: “Where and how do you Naukabout?” Founded in 2007, Naukabout is a private company headquartered
in Cape Cod, Massachusetts & Ponte Vedra Beach, FL, with its corporate office in Rhode Island. For more information,
please visit www.naukabout.com.
Eident Sports is a full-service event management and sports marketing company based in Providence, Rhode Island.
Eident has several properties in the region, ranging from turn-key sporting events to sponsorship sales alliances with
key partners. For more information on Eident’s events and offerings, please visit www.eidentsports.com
The Hockey East Association is a 10-team, Division-I college hockey conference, with offices based in Wakefield, Mass.
Founded in 1983, the league has won five NCAA championships in the past 16 years. The conference also sponsors an eight-team women’s league which began play in 2002-03.
